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KMID : 0665420230380020073
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Korean Journal of Food Culture
2023 Volume.38 No. 2 p.73 ~ p.82
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Consumer Perceptions Related to “Delivery food” Using Big Data: Comparison before and after the outbreak of COVID-19
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Han Choon-Mi
Paik Jin-Kyoung
Jeoung Gye-Yeoun
Hong Wan-Soo
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Abstract
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Since delivery food has become a new dietary culture, this study examines consumer awareness through big dataanalysis. We present the direction of delivery food for healthy eating culture and identify the current state of consumerawareness. Resources for big data analysis were mainly articles written by consumers on various websites; the collectionperiod was divided into before and after COVID-19. Results of the big data analysis revealed that before COVID-19, deliveryfood was recognized as a limited product as a meal concept, but after COVID-19, it was recognized as a new shopping listand a new product for home parties. This study concludes by suggesting a new direction for healthy eating culture.
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KEYWORD
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Big data, textom, delivery, concor, consumer awareness
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Listed journal information
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